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Variety: AMC Theatres to Change Movie Ticket Prices Based on Seat Location. AMC folds after realizing idea was dumb as heck


Cooked Crack

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 At your next visit to AMC Theatres, getting a prime seat may cost you a little extra. 

 

The country’s largest exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based on seat location within the auditorium. Moviegoers will have the option to pay more or less for admission depending on where they choose to sit in the theater. In effect, front row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price. 

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 There will be three different seat-pricing options. The first is Standard Sightline, described as the “seats that are the most common in auditoriums and are available for the traditional cost of a ticket.” Then there’s Value Sightline, referred to as “seats in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than standard sightline seats.” (Value Sightline pricing is only available to AMC Stubs members, including the free tier membership.) The third option is Preferred Sightline, which are the “seats in the middle of the auditorium and are priced at a premium to standard sightline seats.” AMC Stubs A-List members will be able to reserve seats in the Preferred Sightline Section at no additional cost. 

 

Theaters that offer Sightline at AMC are expected to provide a detailed seat map that outlines each seating option during the ticket purchase process online, on the AMC app and at the box office. Sightline at AMC is applied to all showtimes that begin after 4 p.m. at participating locations. It’s not applicable on Discount Tuesdays, when all movie tickets are discounted to $5.

 

Edited by Cooked Crack
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Is this supposed to entice people to go back to the theaters? For me, it does the opposite. I really don’t see myself stepping into a theater for the rest of my life. It’s a waste of time with what you can purchase at homes these days as far as tvs, projectors and sound equipment.
 

Maybe people still like the experience. I liked it when I was a kid, but my adult years have been filled with avoidance. Which means, I’m probably not the target audience anyways.

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Yea, not a big movie-theater person.  I've been to 2 movies in a theater since 2013, Frozen 2 and Onward, both because my daughter begged me.  Other than that, the last movie I saw in a theater was the second Hunger Games film.

 

Although I'm not surprised that AMC is doing this, likely motivated by the economics, I think the biggest benefit will be eliminating the seating free-for-all and the terrible social interactions that come with it.  For example, when I get to the theater 20 minutes early, snag the best seats in the middle of the theater, and then some group of 15 show up just as the movie is starting and asks me to move so they can all sit together, and then they get mad when I decline because they think this is a reasonable request. 

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40 minutes ago, PleaseBlitz said:

 

Although I'm not surprised that AMC is doing this, likely motivated by the economics, I think the biggest benefit will be eliminating the seating free-for-all and the terrible social interactions that come with it.  For example, when I get to the theater 20 minutes early, snag the best seats in the middle of the theater, and then some group of 15 show up just as the movie is starting and asks me to move so they can all sit together, and then they get mad when I decline because they think this is a reasonable request. 

They've mostly done away with that. Assigned seating has been a thing for years.

Edited by Cooked Crack
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24 minutes ago, PleaseBlitz said:

Yea, not a big movie-theater person.  I've been to 2 movies in a theater since 2013, Frozen 2 and Onward, both because my daughter begged me.  Other than that, the last movie I saw in a theater was the second Hunger Games film.

 

Although I'm not surprised that AMC is doing this, likely motivated by the economics, I think the biggest benefit will be eliminating the seating free-for-all and the terrible social interactions that come with it.  For example, when I get to the theater 20 minutes early, snag the best seats in the middle of the theater, and then some group of 15 show up just as the movie is starting and asks me to move so they can all sit together, and then they get mad when I decline because they think this is a reasonable request. 

They already do assigned seating now… this is just a way to monetize the work they’re done creating that. I’ve only been to once movie post COVID but I used to go regularly…

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My family goes to the movies way, way more than I ever did as a kid.  With my kids in HS and having more activities, it is a little less recently.  We used to watch all Marvel and Star Wars on opening night.  As well as Disney.  We enjoy the experience and watching on the big screen. Typically now, I am dropping them off when I can. 

 

Our local preferred theater (actually part of a company with less than 10 theaters) offers $6 Tuesdays, and you can buy 1 large popcorn and 1 large Soda and get a free refill (let's call them $9 for a large).  We being our own bags and cups. They used to have cheddar salt, but stopped offering it recently.  

 

We have another chain (Edwards) in town and another one over that is AMC and they suck comparably speaking, already overpriced and forget it if you want popcorn and a soda. 

 

I hope this fails and AMC moves away from this airline level of service.

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Cheap, senior weekday matinee movies was a thing before covid. Not so much since although we did catch Top Gun 2.

I'll be the guy on the news getting arrested for paying for the front row & then sitting in the high dollar seats since there's usually like 8 people in the entire theater.

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  • 5 months later...

Meh

i thought it was a good idea

 

literally everything else you buy tickets to has tiered pricing based on the quality of the seat. 

enforcement seems not worth it but if you could enforce it in a reasonable way then idk why you would price every single seat the same. 

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36 minutes ago, tshile said:

Meh

i thought it was a good idea

 

literally everything else you buy tickets to has tiered pricing based on the quality of the seat. 

enforcement seems not worth it but if you could enforce it in a reasonable way then idk why you would price every single seat the same. 

 

This felt inevitable they'd at least try...I'd be more then fine with it if the price we normally pay is for the best seats and the worst seats were the cheapest and cheaper then current pricing...

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  • Cooked Crack changed the title to Variety: AMC Theatres to Change Movie Ticket Prices Based on Seat Location. AMC folds after realizing idea was dumb as heck
1 hour ago, tshile said:

Meh

i thought it was a good idea

 

literally everything else you buy tickets to has tiered pricing based on the quality of the seat. 

enforcement seems not worth it but if you could enforce it in a reasonable way then idk why you would price every single seat the same. 

Only works when the demand is there.  Theaters are struggling to get people in the door.

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