Dan T. Posted June 15, 2017 Share Posted June 15, 2017 As reported by New York magazine: As Fox News moves further into the post–Roger Ailes era, the network is shedding one of its most iconic elements. According to network executives, Fox News has abandoned the marketing slogan “Fair & Balanced.” The decision was made last August after Ailes’s ouster by Fox News co-president Jack Abernethy, because the phrase had “been mocked,” one insider said. Another executive explained that the tagline was “too closely associated with Roger.” Fox executives have been instructed by management to market the network by its other tagline: “Most Watched. Most Trusted.” It is hard to overstate the significance of what shedding “Fair & Balanced” means for Fox News. (It would be like the New York Times giving up “All the News That’s Fit to Print.”) Ailes invented the slogan when he launched the network in 1996, and over the years it became a quasi-religious doctrine among Fox’s anchors and viewers. The effectiveness of Fox News as a vehicle for conservative ideology depended on it. “If you come out and you try to do right-wing news, you’re gonna die. You can’t get away with it,” Ailes once told a reporter. Inside Fox, Ailes held “Fair & Balanced” seminars with staff members. “He would call a group of senior producers and make you watch the channel and he’d point out stuff, like a banner that’s slightly liberal,” a senior producer told me. “He would say, ‘The news is like a ship. If you take hands off the wheel, it pulls hard to the left.’” Ailes also used “Fair & Balanced” when making hiring decisions, such as saying a job candidate “wasn’t ‘fair & balanced,’” because the person went to a college he didn’t like. In the annals of modern advertising, “Fair & Balanced” will be considered a classic. The slogan was Ailes’s cynical genius at its most successful. While liberals mocked the tagline, it allowed Ailes to give viewers the appearance of both sides being heard, when in fact he made sure producers staged segments so that the conservative viewpoint always won. http://nymag.com/daily/intelligencer/2017/06/fox-news-is-dropping-its-fair-and-balanced-slogan.html Link to comment Share on other sites More sharing options...
LadySkinsFan Posted June 15, 2017 Share Posted June 15, 2017 We mocked it because it wasn't any where near true. Link to comment Share on other sites More sharing options...
TradeTheBeal! Posted June 15, 2017 Share Posted June 15, 2017 Infowars: Fair & Balanced Link to comment Share on other sites More sharing options...
Riggo-toni Posted June 15, 2017 Share Posted June 15, 2017 Nsfw https://wonkette.com/618658/if-fox-news-isnt-fair-balanced-anymore-does-that-mean-god-is-dead-too?google_editors_picks=true Fox is murdering “Fair & Balanced,” but it’s retaining everything else that makes it ****ty. This means the network needs a new slogan, so we will come up with some ideas, then toss it to the commenters, then promise to award somebody a prize for the best slogan, then forget to do that. READY SET GO: “Tucker Then ****er” — to reflect that Tucker Carlson comes on at a time, and then an hour after that, ****er Sean Hannity comes on. “We Are Just Like Rachel Maddow! We Can Have Good Ratings Back Now?” “No Russia. No Russia. YOU’RE THE RUSSIA.” “New Slogan. Same Great Sexual Harassment Lawsuits!” “Investigating BENGHAZI!!!!!1!! Since Before It Happened!” “Fox News: OUR Leggy Blondes Act Like REAL Ladies” “Are You Watching, Donald Trump? It’s Me. God.” “Fox News: Aren’t You Glad Megyn’s Not Here Bleeding From Her Wherever Anymore?” “The Stupidest People In Television And Also Shep Smith For Some Reason” “Fox News: No Matter What Month It Is, We’re Fighting The War On Christmas!” “Where Greta Go?” “COME ON, CAN WE PUH-LEEEEEEEEZE SAY THE N-WORD? JUST ONCE OR NINE TIMES AN HOUR?” “Fox News: Not Afraid To Ask Hard Questions About Why Sharks Live In The Ocean” “Actually Fake News” Link to comment Share on other sites More sharing options...
Renegade7 Posted June 15, 2017 Share Posted June 15, 2017 Patiently waiting to see if the Murdoch sons actually can bring a more moderate overall voice to the network. I get it, money is money, but it doesn't sound like they've been happy with this setup, period. Link to comment Share on other sites More sharing options...
Sacks 'n' Stuff Posted June 15, 2017 Share Posted June 15, 2017 We need to boycott all of Murdoch's more lucrative enterprises (Fox primarily) until they knock off this divisive rhetoric. Also, they have to fire Hannity. I don't know why we're not doing this. FOX News is one of the most dangerous elements of our society and deserves ALOT of the blame for where we're at politically. Link to comment Share on other sites More sharing options...
No Excuses Posted June 15, 2017 Share Posted June 15, 2017 57 minutes ago, TryTheBeal! said: Infowars: Fair & Balanced InfoWars is truly the ultimate evolutionary form of the American right wing. Paranoid, fearful and ready to believe any and all bull****. FoxNews at some point soon will be fighting for the growing InfoWars viewer base. Link to comment Share on other sites More sharing options...
d0ublestr0ker0ll Posted June 15, 2017 Share Posted June 15, 2017 New Slogan: Ignore and Scoff Link to comment Share on other sites More sharing options...
MEANDWARF Posted June 15, 2017 Share Posted June 15, 2017 1 hour ago, Sacks 'n' Stuff said: We need to boycott all of Murdoch's more lucrative enterprises (Fox primarily) until they knock off this divisive rhetoric. Also, they have to fire Hannity. I don't know why we're not doing this. FOX News is one of the most dangerous elements of our society and deserves ALOT of the blame for where we're at politically. Murdoch's sons will be taking over once Daddy decides to retire and from what I hear, they're ultra literal. So therefore in about 10 years, the only conservative voice that will be around will be talk radio, via EIB Network. Link to comment Share on other sites More sharing options...
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