Enter Apotheosis Posted March 30, 2011 Share Posted March 30, 2011 Yeah, but when I look at the prices whether it's a gallon of gas or the price of a hotel or the cost of a car... there's such similarity in price... now, we can say the market set that price, but did the market really decide that a comic book should be 5 bucks (or whatever it is today) and if Marvel decides that why does DC and all the others price equally. I think there's a heck of a lot more collusion then we care to acknowledge. You have to be competitive with your pricing to succeed as a business, particularly if you're offering a product or service whose quality is similar to that of your closest competitors. That is more or less a natural part of the free market and is very different from collusion. To sum it up nicely: Collusion occurs when you have businesses team up to purposefully screw the consumer and maximize profit. Competitive pricing is the result of businesses not wanting to be screwed by each other while maximizing profit. Could DC and/or Marvel decide to drop the price on their comic books by a few bucks? Absolutely. Is it in their best interest to ignite a price war that would undoubtedly damage the bottom line for both companies? Absolutely not. Yeah, butI recently had to buy some USB cables... they have about 50 cents in materials in them and yet every company chose to charge about 20 bucks for the cable. You would think if there wasn't "collusion" one company would decide to go for less profit and pick it up on the volume. There isn't collusion in that market, you simply failed to do your due diligence as a consumer. Never buy accessories from major chains, they generally try to sell their bigger ticket items at a lower margin of profit and then make up for that lower margin by nailing you on all the little things you want or need to have to go with your shiny new TV/PC/whatever. The practice is widespread because the practice is successful and businesses do have a tendency to imitate each other's successes. Next time go to a smaller retail outlet like MicroCenter or order online from Newegg, Amazon, or Monoprice. Link to comment Share on other sites More sharing options...
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