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USA Today: These jeans that make you look like you wet yourself cost $800 – and sold out. Why?


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Is "pee stain denim" the hottest new fashion trend?

 

Jordanluca, a high-end fashion brand, has sparked discourse on TikTok and other social media sites for a pair of jeans it released as part of its Fall/Winter 2023/2024 collection. Priced at over $800, the jeans appear normal in every way − save for stains on the crotch social media users say make the wearer look like they wet themselves.

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According to fashion experts, the pricey pants' popularity shouldn't surprise anyone. After all, with the way fashion is trending, subversive looks are in. Plus, people strive to show just how little they care about social norms or expectations − even if they shell out major cash in doing so.

 

"The basis of coolness is not caring," says Lorynn Divita, an associate professor of apparel design and merchandising at Baylor University and the author of the book "Fashion Forecasting." "I can't think of anything that screams 'I don't care' more than proudly wearing a pair of jeans that lets people think, at least at first glance, that you've peed your pants."

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"These (jeans) have a huge social risk, but it's flipping the script on its head," Divita says. "People actually are fine with people doing a double take and thinking that they wet their pants."

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Jordanluca isn't the only luxury brand to sell clothing designed to look dirty or deteriorated. Remember when Balenciaga released raggedy sneakers for $1,850 in 2022? Or when Golden Goose dropped taped-up sneakers for $530?

 

People embrace a messy, disheveled aesthetic for various reasons. A major one is to exhibit relatability, which can be problematic.

https://www.usatoday.com/story/life/health-wellness/2024/05/14/jordanluca-pee-stain-denim-jeans-cost-over-800-and-sold-out-why/73681298007/

 

www-instagram-com-archivedrunway-p-80722785.jpg

 

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Posted (edited)
17 minutes ago, CousinsCowgirl84 said:

Incel fashion is in vogue.

 

So  in vogue that Pierce Brosnan and Liam Neeson are wearing them:

 

 

Edited by China
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