Cooked Crack Posted July 12, 2022 Share Posted July 12, 2022 (edited) Quote BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features. A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415. It’s not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets this week reported spotted its launch in South Korea. BMW has slowly been putting features behind subscriptions since 2020, and heated seats subs are now available in BMW’s digital stores in countries including the UK, Germany, New Zealand, and South Africa. It doesn’t, however, seem to be an option in the US — yet. Quote Other features that BMW is locking behind subscriptions (as per the company’s digital UK store) include heated steering wheels, from $12 a month; the option to record footage from your car’s cameras, priced at $235 for “unlimited” use; and the “IconicSounds Sport package,” which lets you play engine sounds in your car for a one-time fee of $117. In the latter case, BMW notes that “the hardware for this feature has already been installed in your vehicle during production, at no extra cost.” How generous. https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature Edited July 12, 2022 by Cooked Crack 1 1 Link to comment Share on other sites More sharing options...
CousinsCowgirl84 Posted July 12, 2022 Share Posted July 12, 2022 So you pay 12/mo to heat your ass once or $235 to heat your ass forever. tough choice. I heat my ass even in the summer. Soothes the back aches.. Link to comment Share on other sites More sharing options...
tshile Posted July 12, 2022 Share Posted July 12, 2022 If you stop carrying Elon all the time your back aches should go away 2 18 Link to comment Share on other sites More sharing options...
TradeTheBeal! Posted July 12, 2022 Share Posted July 12, 2022 This is peanuts compared to the price of some “required” services BMW will hit you with over the years. Caveat Emptor. Link to comment Share on other sites More sharing options...
TK Posted July 12, 2022 Share Posted July 12, 2022 Floor mats are still extra 3 Link to comment Share on other sites More sharing options...
mistertim Posted July 12, 2022 Share Posted July 12, 2022 15 minutes ago, TK said: Floor mats are still extra 5 Link to comment Share on other sites More sharing options...
CousinsCowgirl84 Posted July 13, 2022 Share Posted July 13, 2022 (edited) 3 hours ago, tshile said: If you stop carrying Elon all the time your back aches should go away It’s a cardboard cutout so that’s not it. I was going to spring for the real doll version but thanks to Biden we have a supply chain crisis, maybe you’ve heard about it? It won’t be in stock till 2024. But I did preorder 🤷♀️ Edited July 13, 2022 by CousinsCowgirl84 2 Link to comment Share on other sites More sharing options...
Cooked Crack Posted November 24, 2022 Author Share Posted November 24, 2022 1 Link to comment Share on other sites More sharing options...
Corcaigh Posted November 24, 2022 Share Posted November 24, 2022 Interesting - these features require hardware in place but are enabled via a subscription. If enough customers didn’t take any of the options the manufacturer will still have all the cost with no revenue. 2 Link to comment Share on other sites More sharing options...
Mr. Sinister Posted November 24, 2022 Share Posted November 24, 2022 Feels like it should be an Onion article Link to comment Share on other sites More sharing options...
DCSaints_fan Posted November 24, 2022 Share Posted November 24, 2022 36 minutes ago, Mr. Sinister said: Feels like it should be an Onion article https://www.reddit.com/r/nottheonion/ 1 Link to comment Share on other sites More sharing options...
CousinsCowgirl84 Posted November 24, 2022 Share Posted November 24, 2022 1 hour ago, Cooked Crack said: Tesla does this too, for $2000. People have tried to justify by saying that the faster acceleration could lead to more warrantee claims. I doubt that. Link to comment Share on other sites More sharing options...
Cooked Crack Posted September 7, 2023 Author Share Posted September 7, 2023 1 1 Link to comment Share on other sites More sharing options...
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