Having a big time marketable player is nice but outside of what is sold in the team store its all revenue sharing. Washington is making bank on every other team in the NFLs sales. We may not be moving much Commanders gear, but we are making booku-bucks regardless.
In order for a team to change their merch the team has to buy the existing stock back from the NFL. Then they have to foot the bill to print the new stuff, refit the stadium, redo the website...
Nobody is going to go thru that to move to a temp brand and then do it again to move to a final brand.
You would again have to buy back existing temp brand stock from the NFL. Redo your stadium, website, facilities....
It would double the price of the rebrand.
On top of that WFT sales were worse than Commanders sales... They were subterranean.