At my first job, a small company of less than 100 people, we got christmas bonuses a few years in a row. Small bonuses but it was nice and we were part of it. Then one year we didn't. We were told money was tight. Well sure enough, the owner comes rolling up in a brand new $75k+ truck (at the time that was absurdly expensive) and parks it right in front of the main entrance, DIRECTLY in front of the walkway to show off his new toy to everyone. It was a slap in the face to say the least.