Winning the division in year one of a team rebranding would be a good story.
Winning it with a historically bad record would make it a unique footnote that will be remembered for the rest of NFL history.
No one's going to remember the Open 10 years from now, who won, who lost..but they'll remember your 12 Roy! My, God, it was...well, it's immortal!
Talk about building from the ground up? Can't be more "ground floor" than the lowest record in NFL history to earn a playoff berth. I actually think its a cool story.
Playing Dallas for