Intercept: Fruity Pebbles and Lucky Charms Threaten to Block "Healthy” Food Labeling Guidelines in Court

[China]

FRUITY PEBBLES AND LUCKY CHARMS THREATEN TO BLOCK “HEALTHY” FOOD LABELING GUIDELINES IN COURT

 

THE MAKERS OF Fruity Pebbles, Froot Loops, Lucky Charms, and other popular cereal brands are bitterly lobbying against a new Food and Drug Administration proposal that would prevent them from labeling their products as “healthy.”

 

The proposed FDA rule mandates that foods labeled as healthy must contain a major food group — such as dairy, fruits, or whole grains — and must fit certain limits on saturated fat, sodium, and added sugars.

 

The rule limits cereals, for example, to no more than 2.5 grams of sugar per serving in order to be labeled as healthy — a restriction food manufacturers claim would exclude over 95 percent of ready-to-eat cereals on the market.

 

In response, processed food companies that produce a variety of snacks, baked goods, pastas, and frozen pizzas are challenging the rules before they are finalized by the agency. Among the most vocal food companies are producers of high-sugar cereals, which are largely marketed to children and have been criticized as a driver of the obesity epidemic in America.

 

In a joint filing made last month, the largest cereal producers in the country — General Mills, Kellogg’s, and Post Consumer Brands — decried the proposed nutritional criteria and threatened to file a lawsuit, challenging the guidelines as a violation of corporate free speech rights.

 

Click on the link for the full article

[dfitzo53]

That's because 95 percent of ready to eat cereals are garbage. 

 

And I say that as somebody who loves Lucky Charms and Froot Loops.

[China]

 

[Larry]

News Flash:  Lucky Charms are not health food.  

 

Signed, somebody who ate almost two quarts of Lucky Charms for dinner, the other night.  

 

Edited March 21, 2023 by Larry

[The 12th Commandment]

They're always after me Lucky Charms 

 

 

 

[TradeTheBeal!]

What if science could pioneer a new “super healthy” version of Fruity Pebbles while retaining its signature taste/texture?  This would seem like a breakthrough on the level of the moon landing.

Edited March 21, 2023 by TradeTheBeal!