China Posted October 15, 2009 Share Posted October 15, 2009 Testosterone drives men to buy fast cars Testosterone is what drives men's desire to own fast cars, according to a study published in the journal Organizational Behaviour and Human Decision Processes. Researchers at Concordia University's John Molson School of Business in Montreal took 39 willing young men and let them take a cruise in a $150,000 Porsche 911 Carrera Cabriolet. The men were then asked to drive a 16-year-old Toyota Camry. They drove each vehicle once on a busy street where they would be seen by women, and then again on a quiet road. After one hour, the men's saliva was tested for testosterone. The researchers found that in the sedan, the men's hormone levels remained low, but in the sports car, testosterone levels stayed high — with or without an audience. "In other words, just put a guy in a Porsche, and his testosterone levels shoot up, whether people watch or not," said marketing professor Gad Saad, the study's lead researcher. Click on the link for the full article Link to comment Share on other sites More sharing options...
dwbiggs Posted October 15, 2009 Share Posted October 15, 2009 Wow...astonishing...I never woulda thunk it! Nothing like researching the obvious. Link to comment Share on other sites More sharing options...
Forehead Posted October 15, 2009 Share Posted October 15, 2009 I probably should have taken more away from this article, but I can't get past the fact that the researcher is named Gad Saad. Link to comment Share on other sites More sharing options...
GibbsFactor Posted October 15, 2009 Share Posted October 15, 2009 And this year's useless research award goes to... wait for it Concordia University's John Molson School of Business!!!!!! Link to comment Share on other sites More sharing options...
GibbsFactor Posted October 15, 2009 Share Posted October 15, 2009 driving high speed turns me on She put her hand on my knee I put my foot on the gas We almost got whiplash we took off so fast! Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.