There is no brand with this team. You are literally buying the land around fedex and the park (400 acres) and a football team located in the richest metro area in the US.
talking to a bunch of fans in Indy, everyone i talked with mentioned giving away their season tickets and sticking with road games.
I've been to 21 stadiums. Fedex is by far the biggest trash I've been to.
This franchise loads up on this defensive line and most likely will lose at least 2/4 thru FA and will not get any day 1 compensation back. This team sure knows how to build long term.