tone deaf. the man just doesn't get it, and it is obvious that all the kind things said about the fan base after the price hike/protest/backing down were just simple appeasement. he is sitting on one of the biggest cash cows, has a rabid, global fan base, and has a dream manager that has the team firing on all cylinders. he doesn't need to expand on the backs of the supporters. he can expand on the back of his annual profit... or not, but don't blame the supporters.