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CBS: Amazon's 'All or Nothing' series about the Arizona Cardinals is a game-changer


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I know some of you are Hard Knocks fans. This is Hard Knocks over the entire season. Just finished the first episode and can already tell it's gonna be a good one.

http://www.cbssports.com/nfl/news/amazons-all-or-nothing-series-about-the-arizona-cardinals-is-a-game-changer/

Amazon's 'All or Nothing' series about the Arizona Cardinals is a game-changer

Has anyone ever won an Emmy and a Super Bowl in the same calendar year? Because the Cardinals have a pretty good shot, thanks to an unprecedented decision to allow NFL Films behind the scenes for their entire 2015 season.

The result is a game-changing sports documentary in "All or Nothing," an eight-episode, Amazon-only series debuting July 1.

The series is "Hard Knocks" to the next level, showcasing the club's colorful personalities, shining the light on a franchise that's reinvented itself into a perennial winner and opening up an endless world of streaming possibilities for future NFL consumption.

NFL Films collected over 1,000 hours of footage for the project -- beginning with the start of the 2015 season and wrapping up with the NFC Championship Game loss to the Panthers -- and spared no expense on the accoutrements either, hiring Jon Hamm to narrate the full series, creating an entirely new musical score dedicated just for the show and striking a deal with Amazon for new-age distribution.

It's a tour de force of reality television and newly-broached ground. No professional sports team has ever granted this kind of access to the comings and goings and ups and downs for the entire season. As NFL Films coordinating producer and show runner Keith Cossrow said, the access the Cardinals gave is "the Holy Grail of sports documentary programming."

For Cardinals president Michael Bidwill, it began as a passion project, a way to shed a light on what he believed was something special blooming in the desert. Bidwill promoted long-time Cardinals personnel man Steve Keim to GM before the 2013 season, and the two hired Bruce Arians after one-year stint with the Colts (Arians won Coach of the Year in 2012 after Chuck Pagano took a leave to fight leukemia).

The trio changed the culture in Arizona, fostering a football vision that has the Cardinals pointed in the right direction and set up to be a Super Bowl contender.

And they might help to change the way NFL television culture operates while they're at it, turning part of the focus towards a new generation of consumers shying away from traditional consumption.

Continued at link...

Link for the show...

**You don't need Prime to watch this.**

https://www.amazon.com/dp/B01GF3WPU8/ref=o_disp_wbpiv_soc_20160072&tag=o_disp_wbpiv_soc_20160072-20

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Wow. Watched first 2 episodes early Monday morning, and then episodes 3-7 all of yesterday afternoon. Watching episode 8 right now. Great show!!! Pretty awesome to see the team meetings, practices, seeing bidwells house, the GMs house, every day life of an NFL football team. I'd like to see that done for all 32 teams, if it's possible. Idk if it is though.

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