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Gizmodo: Fanboyism and Brand Loyalty


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The Misconception: We prefer the things we own over the things we don't because we made rational choices when we bought them. The Truth?

The truth is that you prefer the things you own because you rationalize your past choices to protect your sense of self.

The Internet changed the way people argue.

Check any comment system, forum or message board and you will find fanboys going at it, debating why their chosen product is better than the other guy's.

In modern consumer cultures like America, people compete for status through comparing their taste in products.

This article seems spot on and can be used when talking about sports teams too. Everyone should read this.

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What, you mean people (especially on the internet) will defend their loyalty biases without any real rational basis? And the people that tend to pay more for the exactly same level of service/quality/whatever will be the fiercest defenders of their brand?

Jeez, just look at how many fans Philly teams have despite how many seasons without a championship (Phillies excluded)?

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