MattFancy Posted June 5, 2010 Share Posted June 5, 2010 http://gizmodo.com/5555953/fanboyism-and-brand-loyalty The Misconception: We prefer the things we own over the things we don't because we made rational choices when we bought them. The Truth? The truth is that you prefer the things you own because you rationalize your past choices to protect your sense of self. The Internet changed the way people argue. Check any comment system, forum or message board and you will find fanboys going at it, debating why their chosen product is better than the other guy's. In modern consumer cultures like America, people compete for status through comparing their taste in products. This article seems spot on and can be used when talking about sports teams too. Everyone should read this. Link to comment Share on other sites More sharing options...
Monte51Coleman Posted June 5, 2010 Share Posted June 5, 2010 It's the digital version of 'who's dick is bigger?'. Link to comment Share on other sites More sharing options...
Thiebear Posted June 5, 2010 Share Posted June 5, 2010 seems this thread is completed. Link to comment Share on other sites More sharing options...
GhostofSparta Posted June 5, 2010 Share Posted June 5, 2010 What, you mean people (especially on the internet) will defend their loyalty biases without any real rational basis? And the people that tend to pay more for the exactly same level of service/quality/whatever will be the fiercest defenders of their brand? Jeez, just look at how many fans Philly teams have despite how many seasons without a championship (Phillies excluded)? Link to comment Share on other sites More sharing options...
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