When will people get he's not going to turn heel? He's liked by some and hated by others. Cena won't turn full heel. People been thinking it would happen for years now. Only reason Rock won is his celebrity hollywood status and the match being in Miami. If you haven't noticed the hollywood/celebrity always wins(Mayweather, Trump, Sumo wrestler against Big Show,etc). Celebrity always wins. I knew before watching Wrestlemania that they would never let a celebrity lose. Soon as Rock kicked out of the second Attitude Adjustment I knew Cena would lose.