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What are naming rights worth?


@DCGoldPants

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<A HREF="http://sports.yahoo.com/nfl/news/ap/20010615/ap-steelers-heinzstadium.html" TARGET=_blank>http://sports.yahoo.com/nfl/news/ap/20010615/ap-steelers-heinzstadium.html</A> <br /><br />In the burgh they are cheap compared to the rest of the league. I say we buck up....60 mil and name the new Steeler Stadium (Redskins Field)<br /> <br /> [ January 25, 2002: Message edited by: Die Hard ]

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I thought that figure was incredibly low compared to the $200 million naming rights we charged. I guess the break has to do with a) Heinz being a local corp and B) Pittsburg not having the greatest revenue stream in the world.

What are they going to call the place? The Big Pickle?

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