I think the best bet for WWE to keep views into the NFL/NBA/NCAA season is to spread DX like a disease all over every brand.
Have DX invade the other show. Crapdown which I haven't seen in months, and ECW. Let those guys become the enemy of ever show GM. Along they way, they pick up some members maybe 6 in total.
Meanwhile, a few more factions pop up. That's when the WWF was fun. The Nation, the Corp, DX, etc.
That way, each group can have guys going for different titles, and fueding with groups, leading to more 3 man tag matches, etc.
What every happened to the Hardcore belt?