The ball was dropped when WCW went down. Vince had the ultimate storyline. Vince and the WWE vs his son Shane and the WCW. Just think back that night how much it blew you away to see a McMahon on WCW. They ruined it and instead of RAW vs WCW we were forced into a RAW vs Smackdown brand war, that never took off and still amazes me they how they still try to push it sometimes.
There is too many pay-per-views. They should just go back to how it was years ago. I cant remember exactly..but Royal Rumble, Summerslam and the Super Bowl of wrestling Wrestle Mania. How can you get excited about a Pay-per-view and want to buy it when there is one every month with pretty much the same card.
Too many belts. Whos the top dog? The WWE champion or the Heavyweight champion? It should just be Heavyweight champ, Intercontinental, Tag Team, Cruiserweight, and Womens champ.
I think now they don't have enough talent to have two brands. They should just stick to RAW..replace Heat with Smackdown.
Main eventers for a PPV should not be facing each other in matches during Raw/Smackdown. They need to build up the "I cant wait to see these guys go at it" at the PPV".
I know the internet has ruined a lot of it for them, but I think they should be capable of avoiding leaks..or even throw out some false info to the internets. I think they try to go too over the top on storylines. The how far can we push the line isnt working anymore.
Finnaly, I'm not sure there is much left to do as far as storylines go. What haven't we seen? I think they are just in a rut that they cant get out of. Bottom line I think the WWE has the monopoly on the wrestling world as of now (TNA hopefully starts nipping at the heels) so they think what does it matter what we put out there..people will still tune in.
I dunno just my thoughts/opinions.