skinsfanbu Posted September 7, 2002 Share Posted September 7, 2002 Here's the link http://story.news.yahoo.com/news?tmpl=story&u=/nm/20020906/bs_nm/media_diageo_dc_1 Diageo Signs Liquor Ad Deal with Redskins Fri Sep 6, 7:57 PM ET LOS ANGELES (Reuters) - Alcoholic beverage giant Diageo Plc has signed a multimillion-dollar sponsorship deal with professional football's Washington Redskins, in what is believed to be the first such pact between a spirits company and a pro sports team, according to a report on Friday. The multi-year agreement includes signage for Diageo's Smirnoff Ice and Captain Morgan's Gold brands inside FedEx Field where the Redskins play in a Maryland suburb of Washington, D.C., an executive familiar with the deal told Ad Age, a publication that covers the advertising industry. The agreement could also include spots for Diageo brands on pre-game shows, the executive said. The deal marks the first time a maker of hard liquor has sponsored a National Football League team, and is believed to be the first such sponsorship deal for any professional sports team, according to the trade publication. The ads, which could be seen on televised football games, are likely to generate debate among television networks that air beer commercials during sports games but have adhered to a self-imposed ban on hard liquor ads. NBC, a unit of General Electric Co. , tried to buck the trend late last year when it announced a deal with Diageo to run liquor ads. But the network later recanted after a strong public outcry against the decision. In response to the move, Diageo in May announced plans to create a constellation of local network affiliates, cable channels and other TV stations to serve as a one-stop advertising outlet for brands such as Smirnoff vodka, Tanqueray gin and Captain Morgan's rum. Diageo has also continued talks with the networks and said last week it expects ads for spirits to air soon, Ad Age reported. In addition to the Redskins deal, Diageo, the world's largest liquor company, is said to be negotiating with other stadiums and teams to be on equal footing with brewers, according to Ad Age. I'll drink to that! :cheers: :pint: HTTR, Link to comment Share on other sites More sharing options...
Brave Posted September 7, 2002 Share Posted September 7, 2002 Does this mean that the "Captain Morgan's girl" from that commerical might be making an appearance or two? Hmmmmmmm ... might make the club seats worth the money! Link to comment Share on other sites More sharing options...
70Chip Posted September 7, 2002 Share Posted September 7, 2002 Yeah, but it's really only good if you have open bar at games. :party: :alcoholic ! Link to comment Share on other sites More sharing options...
Muskrat Posted September 7, 2002 Share Posted September 7, 2002 GREAT! I love Smirnoff Ice, so know I can drink it AND support the 'Skins! Woohoo! Link to comment Share on other sites More sharing options...
MikeB Posted September 7, 2002 Share Posted September 7, 2002 Saw somewhere that they will be making Smir Ice in plastic bottles (that look like their glass equivalents) for use inside stadiums... so you can get wasted and not hurt anyone too bad when you toss the plastic bottle at them I guess. Link to comment Share on other sites More sharing options...
Uptown Skins Posted September 7, 2002 Share Posted September 7, 2002 Hello Smirnoff Ice!! <----- Like Muskrat said, I can sip and support my favorite team! Link to comment Share on other sites More sharing options...
OrangeSkin Posted September 8, 2002 Share Posted September 8, 2002 Smirnoff is freakin' awesome, and now I get to see that "You know Sergio!" commercial during the games. Life is good. Link to comment Share on other sites More sharing options...
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