CNN: New Zealand is spending $4 million to help teens recover from breakups

[Cooked Crack]

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 New Zealand thinks it’s time for its teenagers to say “thank u, next” to their exes and they’re spending millions to make it happen. 

 

The Love Better campaign, launched Wednesday, will receive $4 million (NZ$ 6.4 million) over three years from the Ministry of Social Development to help teens recover from breakups and minimize harm in their relationships, CNN affiliate RNZ reported. 

 

The campaign is being driven by New Zealand’s youth and what the government says they’ve identified as one of their key issues.

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 “Breakups suck,” a promotional video for the campaign declares. The video features clips of teens talking about needing to block their exes and move on from their past relationships, with one saying: “This is getting ridiculous. This is getting so out of hand. I need to sleep at night. I need to get over her.” 

 

Part of the campaign – which uses the tagline “own the feels” – includes a dedicated phone, text or email helpline for young people going through a breakup, run by Youthline, an organization dedicated to supporting people ages 12 to 24. Youthline is receiving a portion of the $4 million to support this expansion of its existing helpline service.

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 According to the Ministry of Social Development, a survey of 1,200 young New Zealanders found that 68% had experienced something bad “beyond the ‘normal’ hurt of breaking up.” 

 

Radhakrishnan said the goal of the campaign is to support young people through “these formative experiences” in hopes of positively impacting how they approach future relationships.

https://edition.cnn.com/2023/03/23/asia/new-zealand-love-better-campaign-teens-intl-hnk/index.html