Zen-like Todd Posted July 15, 2002 Share Posted July 15, 2002 I have no idea what this ranking means, exactly, but we're on the list... below the Cowboys, however. http://www.sportingnews.com/baseball/articles/20020709/415182.html Another first-place finish for YankeesJuly 9, 2002 Print it NEW YORK -- The New York Yankees have been dubbed the MVB -- Most Valuable Brand -- in a study. The FutureBrand 2002 Sports Team Brand Valuation Study identified loyalty of the local fan base as the key characteristic that drives brand value for professional sports teams. As part of its study, FutureBrand calculated the brand value of 80 professional teams in football, baseball, basketball and hockey. According to the survey, the Yankees have a brand value of $334 million. Following the Yankees were the Dallas Cowboys ($330 million), Los Angeles Lakers ($272 million), New York Knicks ($236 million) and Washington Redskins ($191 million). Rounding out the top 10 were the New York Giants, Chicago Bulls, New York Rangers, Green Bay Packers and Detroit Red Wings. "Brand value is not just a consequence of a team's success at winning, but of management's success in building and marketing a team's popularity," said Sebastian Shapiro, coordinator of the study. Copyright 2002 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Link to comment Share on other sites More sharing options...
CounterTre Posted July 15, 2002 Share Posted July 15, 2002 I'd be interested to see where we were before Snyder came along. Link to comment Share on other sites More sharing options...
TennesseeCarl Posted July 15, 2002 Share Posted July 15, 2002 We trail the Knicks? One of the more boring franchises in NBA history? Latrell Sprewell..those Knicks? What makes them so valuable other than being in N.Y.? Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.