You didn't read that in context. Hemorrhaging money in that sentence & paragraph structure was referring to money we could ALSO be making. Obviously the franchise makes plenty of money...oddly, i don't catch many people reppin' Redskins gear out this way, or any other city for that matter.
I'm assuming we make a ton of money off of past value, real estate value, parking, TV, netwoks, & now you can add RGIII burgundy jersey sales to go along with Taylor, Cooley, & Moss jersey sales of the recent past. The point being that by updating the uni's & making them more fashionable & changing the scheme regularly gives MORE people MORE reason to buy that team's apparel on a more consistent basis. Add in the potential with RGIII going forward & the team on the brink of being a more consistent competitor.....
I think you may start to get my point. It's not hemorrhaging money we already have....it's hemorrhaging from the link to potential income & preventing the organization from earning an even larger overhead.
Put another way....if RGIII is the only player i'm really interested in buying a jersey of, then if i get 1 burgundy...i've got 'em all. But if i'm an RGIII nut, & they change the look enough next season...well darnit...now i've gotta buy that one.