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Press Release: NFL SELECTS CAESARS ENTERTAINMENT AS FIRST-EVER OFFICIAL CASINO SPONSOR

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Jan 03, 2019

NATIONAL FOOTBALL LEAGUE SELECTS CAESARS ENTERTAINMENT

AS FIRST-EVER OFFICIAL CASINO SPONSOR

 

Landmark sponsorship is the first ever national casino agreement for the NFL

 

Caesars Entertainment will provide unique experiences for NFL fans by engaging its casino properties, celebrity chefs, premier music artists, and a wide range of entertainers

 

 

NEW YORK, NY & LAS VEGAS, NV (Jan. 3, 2019) – The National Football League today announced they have selected Caesars Entertainment Corporation (NASDAQ: CZR) as the first ever Official Casino Sponsor of the NFL.

 

Beginning with the upcoming 2019 NFL playoffs, this multi-year sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements.

 

Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft.

 

"We couldn't be more excited to work with one of the world's largest gaming and entertainment companies," said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. "Combining the NFL with Caesars' expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad."

 

"All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America," said Mark Frissora, President and CEO of Caesars Entertainment. "Combining the league's 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties."

 

Seven NFL Clubs have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders, and Eagles. These partnerships along with the new League deal are for the Casino category only and do not include sports betting, daily fantasy or hotels/resorts.

Caesars, alongside other properties on the world-famous Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas to help create this historic event.

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Let's not pretend the NFL hasn't been OK with gambling on games forever.  Always touting the favorites according to the betting line, and even promoting gambling with fantasy football on their own site.

 

They would need some sort of major scandal with proven evidence of players/refs taking actions to influence the outcome of games they are betting on, or others are betting on and coerced them (or paid them) to do it.  It wouldn't surprise me if the NFL would cover something like that up rather than root it out.

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This is why rules regarding catches, possession, and TDS continue to be complex and “open to interpretation”.

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