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Miami Herald: I’m done trying to understand Trump supporters. Why don’t they try to understand me?

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Trump mocked over his newly unveiled 'grand plan' to dismantle the 'deep state'


In the wake of the recent launch of his 2024 campaign, Donald Trump has shared his plan to “shatter the deep state and restore government that is controlled by the people.” But in an op-ed for the conservative Washington Examiner this Wednesday, columnist Zachary Faria asks why Trump didn't do that during his first term as president.


Faria acknowledges that some of the issues Trump cites in his plan need to be addressed by the next Republican president. "And yet, whether or not Trump’s plan is good or bad is irrelevant. It is late," he writes.


"Trump was president for four years. Trump and his allies were talking about the 'deep state' as early as March 2017, not even two months after he was inaugurated," Faria writes. "He was the head of the executive branch and could have come up with and implemented a plan to 'shatter the deep state' whenever he wished. And yet, it is only now, more than two years removed from office, that he wants to take up the fight."


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Trump to GOP firms: Stop using my image or your clients will suffer


The Trump campaign has sent a warning shot to the Republican Party’s House campaign arm and some of its most prominent digital consultants: Stop using the former president’s image and likeness in your fundraising pitches or you will pay.


In a letter sent on Thursday afternoon to the National Republican Campaign Committee and ten GOP consulting firms, Trump’s top two campaign officials, Susie Wiles and Chris LaCivita, said the former president may not endorse candidates who used firms that were fundraising off of Trump without his consent.


The threat was driven by concern that small-dollar donations that could otherwise be sent to Trump’s own 2024 campaign would instead be diverted to other Republicans who used Trump’s image or deceived donors into believing they were donating to Trump.


“When you deceive the President’s donors and usurp his brand for your own profit, you drain him of the financial resources his campaign needs to defeat Joe Biden and Make America Great Again,” Wiles and LaCivita write in the letter.


The Trump campaign sent the letter to Tag Strategies, Red Spark Strategy, Prosper Group, IMGE, Go Big Media, Push Digital, Convergence Media, Coldspark, Axiom Strategies and Targeted Victory.


Several of the firms are working for prospective GOP rivals to Trump. Coldspark, for instance, is helping former UN Ambassador Nikki Haley, who has announced her candidacy. Axiom is working with a super PAC aligned with Florida Gov. Ron DeSantis and Targeted Victory is a vendor to South Carolina Sen. Tim Scott. Both DeSantis and Scott are seen as likely contenders. The firms also represent a host of other down-ballot candidates within the Republican Party who would stand to benefit from securing a Trump endorsement.


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