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Add this to the "why the Cowboys are losers again in 2011" pile


VCDefectors

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Marvel Comics takes its game to Dallas

http://sports.yahoo.com/nfl/news;_ylt=Aquu1nt6Ye1y92dJQNF7GzRDubYF?slug=ap-marvel-cowboys

DALLAS (AP)—The Dallas Cowboys are getting some super-powered support.

Marvel Comics’ heroes are throwing in with the Cowboys as the publisher’s parent, Marvel Entertainment LLC, expands its efforts to bring the characters into the world of professional sports.

Debuting Wednesday, the five-time Super Bowl champion Cowboys will offer apparel from T-shirts to caps that feature Spider-Man and Captain America, among others.

Jerry Jones Jr., the Cowboys’ chief sales and marketing officer, said the pairing of characters from Marvel with the team was a way to blend a well-known team with members of a famed super team, the Avengers, whose own members include Iron Man and Thor.

“We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great Super Heroes that everyone has grown up with,” he said in a statement.

The move is part of Marvel’s growing effort to expand its characters’ appeal in new markets and to fans outside comics, too. Earlier this year, it started offering NBA-themed apparel in conjunction the Los Angeles Lakers, New York Knicks and Boston Celtics.

“We continue to expand our consumer products into new distribution channels through this exciting partnership with the NFL’s most popular franchise,” said Paul Gitter, president of Consumer Products for North America at Marvel Entertainment.

:doh::doh::doh::doh::doh::doh::doh::doh::doh::doh::doh::doh::doh::doh:

After reading this, one can only conclude that not only are the Dallas Cowboys perennial losers under Jerruh's misguided leadership, but Jerruh must be broke. Apologies to tr1 for giving him crap way back when the suggestion was made. It looks like tr1 is right once again.

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