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LATimes: USC signs 10-year agreement with apparel company tied to Cowboys' Jerry Jones


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Deal with Silver Star Merchandising will take effect in the fall. Nike remains the outfitter for school's teams.

By Gary Klein

May 12, 2011, 9:05 p.m.

USC announced Thursday it had signed a 10-year license agreement with Silver Star Merchandising, a Texas apparel manufacturer and distributor with ties to Dallas Cowboys owner Jerry Jones.

The school did not release financial terms of the agreement, which takes effect in the fall.

The agreement gives Silver Star Merchandising, "exclusive license to manufacture and distribute USC branded apparel and headwear in the mass, mid-tier, sporting goods, specialty and online retail channels," the announcement said. Nike remains the official outfitter of USC's teams.

"It is a perfect marriage," Athletic Director Pat Haden said in a statement. "When we were presented with the opportunity to partner with Silver Star Merchandising, it became clear to us that their expertise in the apparel business with a top brand like the Dallas Cowboys meant that they would represent and shepherd our USC brand in the same manner throughout Southern California and the United States."

Jerry Jones Jr., president of Silver Star Merchandising, said in a statement: "We are excited about the opportunity to partner with a historic program like that at USC. We take very seriously the responsibility of managing a brand like the Trojans, and understand completely the hard work and dedication made by the coaches and student-athletes at USC to create that legacy.

"Knowing that, we will apply all our marketing and distribution resources into growing the brand and product lines for the benefit of everyone who follows USC."

---------- Post added May-13th-2011 at 01:17 AM ----------

More reason for me to dislike USC...and, probably good reason for the NCAA to begin an investigation.

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Investigate what? Jerry Jones started a merchandising company to market Cowboys gear. He was the only owner to opt out of the league deal. Now that they have spent many years building the distribution avenues, they are expanding with other brands/schools/teams. There will be many more to come after this one.

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