Jump to content
Washington Football Team Logo
Extremeskins

There comes a time where doing things to make money gets out of hand. Here it is....


Recommended Posts

Bank One to be Bears' presenting sponsor

--------------------------------------------------------------------------------

ESPN.com news services

They are not just "da Bears" anymore.

They are now "Bears football presented by Bank One."

In an unprecedented NFL move, Bank One on Monday paid an undisclosed amount to be the Chicago Bears' "presenting partner" for the next 12 years, Knight-Ridder reported. Bank One is based in Chicago.

Ted Phillips, the Bears' president and chief executive officer, told Knight-Ridder that the deal would bring "a new level of corporate partnership to the city of Chicago and the NFL.''

Actually, a commercial tie-in is nothing new for the Bears. Founded in 1920 as the Decatur Staleys, they were named after their sponsor, the A.E. Staley starch manufacturing company. They moved the next year and became the Chicago Staleys for a season. Then, playing in Wrigley Field, home of the Cubs, they became the Bears.

As part of this newer deal, Bank One will get signs all over the stadium, advertisements on Bears' radio broadcasts and non-game television programs, the team's banking business, a presence at training camp, and a sponsorship role in the team's community outreach efforts, according to the news service.

Also, the team will often make use of the phrase "Bears football presented by Bank One" on the air and in newspapers, according to Knight-Ridder.

On rare occasions, sports teams have had presenting partners before. It has been commonplace for golf events, tennis tournaments and college bowl games to have them as well. However, this is a first for a NFL team, and it's one with an extremely high profile.

"This strikes me as a dangerous precedent, maybe one step too far,'' Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, told Knight-Ridder. "We've reached the point where to generate more revenue, everyone's diving into what seems to me to be a gray area.''

"It allows us to associate ourselves very closely with the team,'' Bank One spokesman Tom Kelly said. "It's really about visibility. We're reaffirming to the people of Chicago that we're Chicago's bank, that Chicago is important to us.''

Link to comment
Share on other sites

This scares the hell out of me. being an opportunist, I could see Snyder jumping on something like this. I don't mind corporate sponsorship to a degree, but when teams start wearing little sponsor decals on their unis, thats enough. It works in racing and that is fine. I can live with that. Not on a football uniform. I hate that on the Arena unis and wish they would halt the practice.

Link to comment
Share on other sites

i have been to the old stadium and loved it...

but do you really think a majority of chicagoans will think the same? what about when the give wrigley a face-lift, or fenway in boston?? i don't think it is about how sweet the new stadium looks, but tradition!

how would you feel if the redskins changed their name?

Link to comment
Share on other sites

Guest Trevor
Originally posted by AJWatson3

i have been to the old stadium and loved it...

but do you really think a majority of chicagoans will think the same? what about when the give wrigley a face-lift, or fenway in boston?? i don't think it is about how sweet the new stadium looks, but tradition!

how would you feel if the redskins changed their name?

As a guy who has been to Fenway lots of times, I'd have to say that I would be extremely happy if they built a new stadium. Sure I love the history of Fenway, but the seats face the wrong way(most face the outfield rather than home plate for those who don't know) and you have no room between people. Plus then they would have more money to compete with the Yankees and then there's that curse which would be nice to be rid of.

Link to comment
Share on other sites

I agree with Mike -- Dan "Hurry, they're going fast" Snyder will be all over this.

We really ought to get one of the tribes with casinos to sponsor the Redskins. Failing that, maybe some sort of suitably kick-ass product or company, like "The Washington Redskins, brought to you by Boeing, makers of the B-2 Stealth Bomber."

Heck, the Padres are sponsored by a tribe.

Link to comment
Share on other sites

This stupid agreeement is going to hurt both parties. The Bears will forever be known as the first team to sell out their name, and Bank One, who shelled out millions of dollars will never reap the benefits because who in their right mind will refer to the Bears as "the Bears presented by Bank One"?

Link to comment
Share on other sites

Over in Europe all the big soccer teams have sponsors on their jerseys. I could honestly see us headed in that direction VERY soon. I'm sure that the corporate sponsors salivate at the possibility of having "Esskay Beef Franks" right on Tracy McGrady's jersey, etc. I could see us being there very soon.

Link to comment
Share on other sites

Originally posted by SkinsFan56

Actually AJ, I was just in Chicago and had the opportunity to see the field and its pretty damn sweet. They still have the pillars and the old look.

56, I was in Chicago last week. Yes, they kept the pillars and some of the older look. The problem is that they parked this butt ugly glass and steel blimp over the stands. It houses the luxury suites. One of my reps says that the designer did such a wonderful job, that half of the suites have an obstructed view.

They took a beautiful old stadium and made it look like something out of a bad "B" space movie.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...