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Australian Tourism commercial.


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What is it with some people?

First it was the English who objected to the word 'Bloody' being used, now the Canadians are up in arms.

Let me elaborate.

The new television commercial uses the catch phrase 'Where the bloody hell are you?'. The poms objected, as I explained above, now the Canadians have complained on two points. The first is the use of the word hell, the second is due to a scene in the commercial. This scene shows a guy in a pub (bar) and says 'I'll even buy you a beer.' Apparently, because it implies an unbranded beer, this is against Canadian law.

Maybe we should just go back to throwing shrimp on the barby, and be done with it.

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Bloody oath mate, and if you want to see the commercial, go to http://www.wherethebloodyhellareyou.com/

I'm still trying to find a link to the actual story, but the Canadian claims were only revealed today.

In the meantime, check out the feedback here

Here's a related article. http://www.heraldsun.news.com.au/common/story_page/0,5478,18478536%255E662,00.html

The latest re: the Canadians.


FIRST it was "bloody", then it was "hell" and now it's "beer" that's tripping up an Australian tourism advertising campaign.

The recently launched and now controversial advertisement which concludes with the tagline "Where the bloody hell are you?" has now run foul of the Canadian regulator.

But it's not the tagline that's the trouble this time as much as the opener: "I've bought you a beer".

Tourism Minister Fran Bailey said she had been told by Canadian authorities they could not accept that line.

"We now have the Canadian authorities not wanting us to use the opening segment of `I've bought you a beer'," Ms Bailey said in Melbourne.

"The Canadian regulator says that this implies consumption of unbranded alcohol.

Ms Bailey clarified that it was not beer consumption itself that was causing the problem for the Canadians but the fact the beer was unbranded.

"That's some sort of quirky Canadian regulation," she said.

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