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Is This The Anti-Media Media's Board?


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Just finished an interesting article on this board. I'm curious to what the opinions here are on it.............


Oct. 21–27, 2005

The Anti-Media Media

by Dave McKenna

A newly acquired Internet board is the Skins’ latest party organ.

Dan Snyder’s free-agent acquisitions in his early years seemed to show a fondness for an “If you can’t beat ’em, buy ’em” strategy with regard to personnel. That tack didn’t work out real well: Deion, Jeff George, the Jets’ offense, etc. Snyder hasn’t abandoned the concept, however. He’s just taken it off the field. He’s becoming the king of all media.

One of the most novel steps came in August, when the Redskins announced they had acquired ExtremeSkins.com. That was sort of the Neon Deion of fan Web sites, the most popular and brashest such outlet in the burgundy-and-gold universe. ExtremeSkins.com is the first existing fan site ever acquired by an NFL team.

Unique or not, the move was absolutely consistent with Snyder’s behavior since acquiring the Skins. The team’s media manipulation started shortly after Snyder bought the team. He acquired established publications, including the Redskins Journal, a Manassas-based independent fanzine that predated the Internet.

He began producing a series of television shows, most of which involved putting area TV and radio sportscasters, folks who are part of station’s news departments and considered journalists, on the payroll of the team they cover most. (Last month, the team debuted the Snyder-produced Redskins Late Night on WUSA-TV, leaving WJLA-TV as the only major-network-affiliated station in this market not broadcasting the team’s infomercials.)

But whereas most of Snyder’s encroachments into traditional media have been effected with next to no fanfare, some folks are taking notice of the ExtremeSkins.com takeover. Journalists not on the payroll, mainly. The Skins site has become another weapon the team can use against anybody who publicly questions management’s moves and is seen as much as an anti-media forum as a pro-Skins destination.

In an ExtremeSkins.com chat shortly after his acquisition, Snyder slammed the media for, among other things, questioning the big-screen TV at FedEx Field and for using anonymous sources in newspaper stories about his squad. (“I would encourage the local media to follow the example of the national outlets like USA Today which refuses to use unidentified sources,” Snyder posted. “Most obviously have personal agendas.”) When asked what his biggest challenge has been since taking over the team, Snyder answered, “The inaccuracies in the media. The portrayal of people and the use of the coaches, the players and the owners to sell their newspapers.”



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