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Gillette unveils 5-bladed razor


steveo21

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just give me my DE.

Gillette unveils 5-bladed razor

New system, available in early 2006, to have lubricating strips on both the front and back sides.

September 14, 2005: 3:35 PM EDT

The manual version of Gillette's new Fusion razor

The manual version of Gillette's new Fusion razor

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NEW YORK (CNN/Money) - Gillette has escalated the razor wars yet again, unveiling a new line of razors on Wednesday with five blades and a lubricating strip on both the front and back.

The razor, known as the Fusion, has blades spaced 30 percent closer than Gillette's current MACH3Turbo system. It also has a single blade on the back of the cartridge for shaving sideburns or trimming under the nose.

The move renews an ongoing blade battle with Schick, the shaving unit of Energerizer (Research), which launched a four-blade razor, the Quattro, last year. The move ate into Gillette sales and sparked a legal battle between the two companies.

Schick is adding a battery-powered Quattro to its lineup this month, while Gillette's Fusion -- in both manual and battery-powered models -- won't hit North American stores until early next year.

"The Schick launch has nothing to do with this, it's like comparing a Ferrari to a Volkswagen as far as we're concerned," Chairman, President and Chief Executive James Kilts, told Reuters.

Razors accounted for nearly half of the company's $2.8 billion net sales in its most recent quarter, according to filings with the Securities and Exchange Commission. The razor and blade industry has annual sales of $2.4 billion in the U.S. and $10 billion globally, according to Gillette.

The Fusion will also be available in a power version and features a micro-chip that regulates the voltage and blade action. Other high-tech features include a low battery indicator light and a safety switch that shuts the razor down after eight minutes of continuous operation.

The manual version will be available in North America in the first quarter of 2006 and has a retail price of $9.99 with two cartridges.

The power model hits stores at the same time and comes with a one cartridge and a AAA battery for $11.99.

Gillette (Research) is in the process of being acquired by Procter & Gamble (Research), a $57 billion dollar deal announced in January 2005.

-- From staff and wire reports

gillette_fusion_story.jpg

http://money.cnn.com/2005/09/14/news/fortune500/gillette/index.htm

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I use the mach3 turbo and it works well for me. Knowing me though, I will try it.... :doh:

:laugh: :laugh:

Same here.... :paranoid:

Actually, I only use a razor on occasion, I have the m3 and it works great, but I got one of the Braun self cleaning electrics and it is amazing. I have really sensitive skin and most electrics kill me, but this one is awesome.

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I have been using the Quatro for over a year now and I must say it is the best razor I have ever had. I used to cut myself practically every day with a 2 bladed razor but I have yet to even nick myself with the Quatro. The only problem I have with it is the cost of replacement blades! I can only imagine what a 5 bladed razor's replacements will cost.

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Reminds me of a comedy sketch I saw once. Comedy predicting the future?

I was thinking of the exact same sketch when I read the article. I remember something like "the first pulls the hair, the second cuts it, the third removes the dead skin, the forth . . . . down to the last blade scrapes the bone clean.

Good stuff ;)

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