1. For the kids: The mascots don’t need to (and shouldn’t) be in military gear. Put together a command of diff characters.

2. For vets: leverage mascots to help connect to them, make this team *their* team.

3. For everyone else: watch the game, not the mascot.#justathought pic.twitter.com/t4zFdVDg1w

— Bryan Flynn (@brydfly) June 8, 2022