This Sports Illustrated story is wild.

The TLDR is that they bought AI-generated headshots and created fake writer profiles so they could publish AI-generated content and make it look real.

They then deleted the content when asked about it.

Super sad. SI used to be the best. https://t.co/xgDDtxP9PD pic.twitter.com/Wkq618VFxQ

— Joe Pompliano (@JoePompliano) November 27, 2023